About us

Strategically located in the lovely town of Alberobello (UNESCO World Heritage Site), CHARMING TOURS has been operating since 2002 throughout the Puglia region, promoting sustainable tourism.

 Our team is made up of young, qualified and dynamic professionals from all around the world, whose main aim is to overcome your expectations.

Our mission is to share, transmit and spread the authentic culture of Puglia, surprising the travelers with the hidden treasures of this land.

We arrange tours in other areas, too (like Basilicata, Sicily, Campania and Tuscany) always guaranteeing our high quality standards.


Why choosing us?

We are the Puglia specialist: our office team and our guides perfectly know the region and constantly try to fulfill even the most demanding requests. Our custom-made tours include an original touch that will turn your journey into a charming, different experience.

Finally, we commit to providing you the best services at fair prices, give us a try!


Our services

  • Multilingual guided tours for groups and individual travelers in Apulia and Basilicata, with our skilled and licensed guides
  • Accommodation at trulli, masserie and historic guest-houses, for an unforgettable stay
  • Home-stay (stay with a family at their home or masseria) for a more genuine experience
  • Cooking classes, to learn the original recipes from experienced housewives
  • Tastings at cheese and olive oil factories, wineries and bakeries
  • Self-guided cycling tours with customized road-maps
  • Guided cycling tours with licensed guides
  • Rental of modern and comfortable city bikes (20 bikes)
  • Transfers and tours in modern 8-seater vans
  • Tours in vintage vehicles (Fiat 500 cabrio, Fiat 850 T van, Vespa and Lambretta)
  • Tourist assistance at airports, ports and hotels with qualified staff
  • Wedding planning also for foreigners
  • Meal reservation at restaurants, trulli, masserie and agriturisms
  • Tours by horse-drawn carriages
  • Multilingual translation and interpreting services
  • Italian classes for strangers
  • Cultural courses (ceramics, painting, photography, crochet)
  • Active holidays with sports, culture and wellness vacations
  • Personal shoppers for the most demanding customers (fashion, handicraft, food & beverage)